Did Facebook’s faulty data push news publishers to make terrible decisions on video?

Publishers' "pivot to video" was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real. “It will probably be all video.” In June 2016, Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, spent several minutes of a panel at a Fortune conferencetalking about how Facebook was witnessing video overtake text. “We’re seeing a year-on-year decline on text,” Mendelsohn answered. “We’re seeing a massive increase, as I’ve said, on…


Announcing General Availability of the Unified ID Solution – improving the ecosystem.

Today, we’re excited to announce general availability of support for The Trade Desk’s Unified ID Solution within the Index Exchange Header Tag Wrapper. As this rolls out over the next two weeks, Wrapper Publishers can begin to collect and share the Unified ID Solution’s common identifier. This functionality is supported by Index Exchange’s Real Time Identity (RTI) framework, including all of the common identifiers included in the Advertising ID Consortium.   “Utilizing a common identity solution across the independent internet will improve the…


Adobe Announces First-Party Ad Data Partnership With Roku

Adobe and Roku have formed a partnership that allows Adobe advertising and marketing customers to use their first-party data when running campaigns on Roku's platform. The partnership allows greater targeting to over-the-top (OTT) viewers, meaning Adobe's clients can direct their ads to only their most likely prospects, and purchase those ads programmatically. The move helps Adobe customers reach viewers who might not be accessible with traditional linear TV advertising, and gives Roku an important new tool as it grows its subscription-based content offerings.…

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