What Winning Audio Ads Sounded Like in 2019 — 5 Key Learnings

Analysis of the audio ad creative in 2019 in podcasts, streaming audio and radio.   What do you count on at the end of the year? Skating at Rockefeller Center? The annual showing of Scrooge (the 1951 British version, thank you.)? Eating until you pass out? For a lot of us, it is, of course, the ubiquitous “best of” or “year-end” analyses, many of which focus on ads. What would this time of year be without the great reveal of this year’s John Lewis ad,…

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Christmas ads and diversity: another year, another ‘white’ Christmas?

Each year in the lead up to Christmas, the industry waits with bated breath for the blockbuster Christmas ad showdown. In recent years, brands have made a more concerted effort to diversify their advertising output. Yet, despite this, the protagonists for the most hotly anticipated festive campaigns in 2019 were all white actors. Commentators have since suggested that brands are only just scratching the surface with their diversity efforts. Where are we at? From the 19th century onwards, inspired by the conservative traditions…

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Staff Writer Nov 05 2019 Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Programmatic advertising is…

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