Did Facebook’s faulty data push news publishers to make terrible decisions on video?

Publishers' "pivot to video" was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real. “It will probably be all video.” In June 2016, Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, spent several minutes of a panel at a Fortune conferencetalking about how Facebook was witnessing video overtake text. “We’re seeing a year-on-year decline on text,” Mendelsohn answered. “We’re seeing a massive increase, as I’ve said, on…

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Announcing General Availability of the Unified ID Solution – improving the ecosystem.

Updated October 30, 2018 Today, we’re excited to announce general availability of support for The Trade Desk’s Unified ID Solution within the Index Exchange Header Tag Wrapper. As this rolls out over the next two weeks, Wrapper Publishers can begin to collect and share the Unified ID Solution’s common identifier. This functionality is supported by Index Exchange’s Real Time Identity (RTI) framework, including all of the common identifiers included in the Advertising ID Consortium.   “Utilizing a common identity solution across the independent…

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The Drum Digerati 2018: find out who made the list from adtech & martech

By The Drum Reporters-10 October 2018  Throughout this week, we are revealing who has made it into The Drum Digerati – our annual celebration of 100 outstanding individuals excelling in the UK digital industry. Our countdown continues today as we reveal the 25 people selected from the fields of adtech and martech. The Drum's Digerati showcases success and ingenuity from some of the most pioneering digital marketers working in the UK today. Based on nominations from our readers and curated by our editorial team,…

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