Header Bidding​

At 9Dots, our enhanced Header Bidding service is pure, proactive monetization. We are committed to getting you the maximum results with superior man power and transparent tech-driven solutions.

As the adoption of header bidding continues to rise, the programmatic ecosystem is poised to become more efficient and well-lit than ever before.
Over half of European display ad spend is now traded programmatically, reaching a market value of more than €12bn. One of the key drivers. is undoubtedly header bidding
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Header Bidding Explained

Header bidding is an advanced programmatic advertising technique that fast-tracks publishers to the highest possible income for advertising space.  It offers publishers a way to simultaneously offer ad space to numerous SSP’s or Ad Exchanges at once.

Really?

Yes, Absolutely !

Through a technology in an automated auction, it performs exchange bidding which has serious payoffs for publishers.

What Kind of Payoffs?

Increased
Control

Header bidding, means all the demand sources are bidding at the same time, and publishers can control which sources have the ability to participate in the bidding process.

Increased Revenue

More importantly for publishers, they can increase the prices they are charging for their premium inventory. Some publishers have increased revenue 30-50% with header bidding.

Reduced Reporting Discrepancies

As header bidding is a single auction happening across multiple partners at the same time, there’s no sequential chaining, which drastically reduces reporting discrepancies.
With U.S. advertisers expected to spend more than four of every five digital display ad dollars this year via programmatic channels per eMarketer, web publishers are adopting header bidding.
ServerBid’s assessment of the top 1,000 websites that offer programmatic advertising ... more than half used header bidding as of May 2018
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Verticals

News

News

Celebrity

Celebrity

Finance

Finance

Electronics

Electronics

Games

Games

Entertainment

Entertainment

Hobbies

Hobbies

Family

Family

Education

Education

Beauty & Cosmetics

Beauty & Cosmetics

Shopping

Shopping

The bottom line on our Header Bidding

9 dots work with top agencies, brands and trading desk in order to provide the best yield to our publishers. On every format on every screen, hassle free.

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